If you want to boost your MLM business into success, try to build one of its platforms on social media. As commonly recognized, social media refers to video, audio and blogging. Having so little boundaries and reaching millions of people throughout the globe, social media can be an excellent marketing tool for your MLM business.

Here are some simple tips on how to do it:

Blog It
Own a WordPress blog. There are plenty of free beautiful WordPress templates you can choose. Host the blog on your own hosting account so that you can have greater accessibility and control over it.
Post to the blog some articles you’ve written on your own. Write about something you’ve been passionate about MLM business. Try to keep each article short, for four or five paragraphs (around 200 – 300 words) long. Short articles keep your blog attractive, while too long ones will make it simply boring.

Podcast Your Business
Create short interesting podcasts about your MLM business, and then upload them on your blog. Choose the most interesting topics and, as usual, keep them short. This way your visitors can browse the whole blog while listening to your voice. This is a good way to give your blog a personal touch.

Add YouTube
Pick any video related to MLM business; there are plenty of them on YouTube. Copy those videos’ embed code and upload them on the blog. Google loves YouTube videos and will adding these videos to your blog will also help your blog to rank higher in Google’s search engines.

YouTube Yourself
Create your own video. This is very easy to learn, anyone can do it, and so can you. After all, all you need is an affordable camera. Or, you can always use webcam (web camera); the latest PCs and notebooks often have built-in web cameras.

Spread the Word
Let everyone know about your videos. Upload them on YouTube and other video sharing sites. To do this you need to keep your recording session short, about 10 minutes or less.

Send Out a Freebie
Write a useful report on how to build an MLM business, send it to all contacts in your e-mail. Post it on your blog as well as on other people’s blogs. It will give you extra credit: personal branding as an expert on MLM. Even better, it is an excellent way to let the world know about your MLM business.
These six tips are simple, easy to do marketing strategy. These are some things social media can do to boost your MLM business into success. Try them, and you’ll be amazed of how it turns to be.

There are some common misconceptions regarding compensation plans both for the distributor and the company that need to be explained further.

I will only be a serious builder once I find the best company plan .
There are people who do not work hard enough in their business, that they blame the plan for their failure. They blame the plan, the management, or even call them a scam. If you decide to leave a company for a better plan, make sure you leave strictly based on business reasons and not to justify your failure!

The compensation plan is not important; all I need to do is recruit people.
A good plan will make or break a company. When network marketers understand the company’s plan clearly and find that it works fairly for every distributor who works hard and income is generated accordingly, the down lines would not fall out and leave easily. In fact, when a leader of a whole group of down lines works, trains and motivates well, he would sustain the distributors’ enthusiasm right from the start till he achieves success too. As a rule, the team survives only if the down line builder has exemplary qualities for them to emulate and together they would all be able to make money.

Other considerations like payout, maintenance and even the joining fee play a part in the company’s survival. If a company has quite a high maintenance and their distributors are not making money, they will drop out even faster.

I must explain the entire plan to the prospect so that he understands.
A new person would probably understand only half of your plan initially. He would get very confused, so it is up to you not to try to make him understand everything about the business immediately .When he feels pushed ,he might not sign up even.
Keep the plan simple and explain in terms of benefits instead of features.
If you are starting your own network marketing company, outlining the benefits and writing in terms of potential earnings is more advisable because most people want don’t want to think too much.

If I want to start my own network marketing company, all I need is a good plan only.
Ultimately, the success of a network marketing company depends on many factors. The most important factor is who is managing the company. Even a company that is making the most money will still fall apart if it is not backed by a solid management team. Yes, a good leader and a few more persevering down line leaders who can help support newbies and train, support and motivate them too.

Other factors also include having a viable product. A good product ensures repeat sales and cash flow for both the company and the distributors. The plan should be designed to complement and synergize with all the other elements. At any time, each element should not be designed at the expense of the other.

If the company has a high payout to the multi level marketers, everyone will join the company.
If everyone in the company is enjoying extremely high commissions, you must observe the product more carefully. An expensive product does not necessarily mean that it is a product of quality or reliability If a product’s mark-up is too high, it may be good for the distributors in the short term and distributors sometimes find the products too unreasonably expensive even for own consumption or use. Then when they themselves are not consumers or users, how can they convince their customers to do so? Customers can sense the sincerity of network marketers in their sales promotion and this does not auger well for the sales in the long term. In this way high retail mark-up will hurt the consumers and devalue the product.

A product must rely on good repeat sales and reasonable mark-up at the retail level or else the company will not survive long. In their eagerness to make money fast, most companies simply grab any product and give it an exorbitant mark-up so that many builders would grab the opportunity to make fast bucks without any thought of its long term survivability.

As in any other kinds of businesses, the MLM marketing business has its own string of terminologies and jargons which a newbie has to be familiar with. Here are some of the common ones:

Upline
Your immediate upline is the one who recruits you into the business organisation. Then you in turn  begin to recruit people as your downline . An upline earns commission from your group volume of sales. Usually your upline is responsible in training and motivating you so that you would be able to succeed in the business. However if your upline is also new like you, then the upline leader or mentor would help in the guidance and training.

Upline Leader/Mentor
An upline leader actively trains and guides his group of dowlines. He needs to train  his downlines in many areas of the business such as the marketing plan, product knowledge or sponsoring techniques. Of course, when a newbie joins an organisation, it is his responsibility to attend meetings to learn from his upline mentor. An upline mentor is there to actively counsel his down lines especially new ones..

Builder
A builder begins his business by recruiting people to form his down lines. He is a distributor of the products or services he intends to deal with. Normally a builder is first convinced of the quality and  viability of the product or service he has confidence in and wants to recommend them to other people. At the same time he builds his   network marketing business with the products or service and recruits other people to join him too.

Depth
Depth refers to the level of your downline’s downline. A person who has built  depth usually would have sponsored many downlines who are actively getting their downlines to join him. Usually he would have reached a certain level where he has a secure organization.

Leg
A leg is a downline group in your network starting from the person you personally sponsored. He and all the downlines under him are considered one of your legs. Depending on the marketing plan of the MLM business,  a  distributor usually trains, motivates and develops many legs simultaneously.

Sponsor
When you join an MLM business, your sponsor is the one who directly introduces you into the business and you are placed  under  him or her.

Downline
The people who join you in your business under you or your downlines   in the organisation are your down lines. They may be many, many levels down your hierarchy and at times you may not even know them personally.

Sideline/Crossline
The people in the sidelines or cross lines are not considered in your organisation and you do not gain financially from their sales.
However, depending on the culture promoted in the company, they are either perceived as the worst competitors, or valuable allies. You have to know that  somewhere along the line, they are also in your upline’s group, so helping your sideline means helping your upline and his group.

Front Line
These are downlines that are personally sponsored by you or are directly under you. You must be directly responsible for their success because you are the one who introduced them to this business. The people in the front lines are very important in your organisation as they would eventually be your downline group leaders as they expand in the number of their own down lines . When they achieve successful levels of performance in the sales plan they would determine the status of  your achievement in the business too. Normally a builder tries his best to push the success of a few front lines and even strategise putting his new downlines in their groups to strength the teams and  increase their total sales volumes. The development of your frontline will determine the success or  failure of an entire downline group.

Width
The number of people you can personally sponsor. Matrixes and Binaries usually limit the maximum width. Normally a strong downline is one that builds and develops a very large width.

Override
An override means you are paid a certain percentage of sales volume over your downline’s  group. Normally an override is calculated on the performance sales volume of  your frontline only.

Profit Sharing Pool
Profit sharing is a bonus that is paid out to high  achievers who have reached certain conditions in the marketing plan. A pool is a collection of sales volume from distributors all over the company regardless of whether the sales volume comes from your sideline.

Maintenance
A mandatory (sometimes optional depending on certain criteria) sales volume a distributor must achieve. This is only fair in the sales plan otherwise it will look as if your down lines work so hard to make money for you. At the same time you are not showing a good example to your downlines  if you do not generate sales volume too. Often maintenance is done to override your downline, become eligible for profit sharing, or maintain a certain rank or even the distributorship.  This is enforced because the company needs to make money as well.

Total Payout
A  percentage of a product sold by the company  is set aside for distributors and retail sales only. The company only keeps the remainder.

Saving Money In Network Marketing

Retailing of a product is very important to an MLM business. Lack of (or even non-existing) retailing could be harmful to the distributor or the company as certain states have outlawed ‘headhunting’ and have their own policies.

Nevertheless, saving money on an MLM product is one of the most wonderful key features of joining an MLM company if recruiting is not your forte.

In certain compensation plans, repeat purchase of the products you buy from the company gives you more rebates or bonuses. In essence, the more you buy, the cheaper it becomes. This becomes an even greater pleasure if you are totally in love with the products or you have already set aside a budget for those products (which means you are now buying from the MLM company or your upline instead of buying from the supermarket, pharmacy, grocery store, etc)

There are some important aspects to take note however, if the company requires you to purchase the products in bulk (hence the term – frontloading), is there a DEMOTION in your achieved position in the company, is there MAINTAINANCE required, or how much are the renewal fees for membership. All these will be further discussed in the later chapters.

Meeting New People In Network Marketing

This is one of the many reasons why people join MLM companies (even if the first two reasons discussed above don’t even concern them). There are all types of people in the world. Some like the positive environment. Others like the social events the company or team organizes. Some look for a potential life partner there!

Lots of people even go all out to join these kind of businesses to get more contacts for their OWN BUSINESSES (maybe even THEIR OWN MLM BUSINESS). Bear in mind one thing. There is this old saying that goes, you scratch my back, I scratch yours. If you participate in their activities but don’t go full force in their company/team vision, don’t expect them to join you or buy from you. There may even be negative repercussions (such as being banned from coming back to the company).

Personal Growth And Self-Improvement

One of the biggest reasons why I would recommend joining an MLM company and doing the business is opening your mind to positive thinking and achieving your full potential. There are many companies out there who have the best training courses, motivational rallies, sharing sessions and whopping transformation camps that will not only fire you up but take your business building to the next level.

I will not touch much on this subject extensively here. There are so many companies out there that will do a fantastic job in terms of training.

Remember that growth is a journey and not a destination.

You’re going to have a few options available to you to get MLM leads off the internet – the paid way and the free way. They are both effective methods, but each has their own advantages. When you get right down to it, it is how fast you need things to work and how much of a budget you have available to you. The key is to attract prospective MLM downlines to your website and capture their email or other contact details. Once you have their contact, they have given you permission to share with them  your MLM business opportunity.

The free methods available to you are organic traffic from search engines, posting on forums, writing articles for directories, doing some blogging, viral marketing, press releases and many more methods.

The paid methods involve PPC (Pay Per Click), advertising through a CPA, sponsored reviews, lists, press releases (paid) and paid banner advertising.

The vast majority of people will start with the free methods online because it has the least amount of risk associated with it. You can start up a website or blog and start driving traffic to it with the free methods listed above. I think it is very important to buy yourself a domain name, so that you can properly brand yourself. Blogging is a very popular way of creating content, engaging visitors and getting noticed by search engines. When you target long tail keywords, you can start getting traffic relatively quickly. There are directories to submit your site to, you can write for article directories and participate on forums to drive even more traffic to your blog.

After you start getting a good amount of MLM leads with the free methods, you can feel more confident about putting money into the paid methods. Google Adwords is probably about the most common way for people to generate traffic for their website. Basically you can bid on keywords and pay for the people that come to your site. This is a very fast way of generating traffic. It should start in as little as 15 minutes. Buying ad space on another site with a banner can help drive their traffic to your site. Sponsoring bloggers in the multi level marketing niche is another great thing you can do since they’ll write a product review for you.

An important part of doing an online MLM business is capturing your visitors that are interested. All businesses work to get return business and you can only do that with names. Capturing people’s names and email addresses will give you a method to contact them over and over again. People don’t always buy into what you’re selling the first time they see it. You just offer them some incentive (like an ebook or free MLM video) to give you their name and email. At this point you can contact them in the future to warm them up to your multi level marketing business opportunity. Eventually they’ll be interested and you can easily sponsor them into your MLM network.

When it comes to running a successful multi-level marketing business, you have to squeeze every hour that you can for maximum profit. All of us are busy and we have things that need to be done. We have jobs to go to and families to pay attention too. When you finally get a break at the end of the day, you want to be able to enjoy it. However, if you want to be successful with marketing, than you need to work at the end of the day.

I’m often asked what my secret is when it comes to sponsoring so many new people. Well, I don’t really think it’s a secret, but it is definitely attitude, marketing to them and being professional. The right attitude attracts the right people to you. When I talk to prospects, I tell them what they need to hear. I don’t lie, but I present it in a way to get them on board. Lastly, I just run my business professionally, so I get referred to even more people.

There are too many marketers that come off like they need you really bad. Desperation reeks and you should never let them see you sweat. It doesn’t matter how good your product is, they’re never going to see how great it is unless you can sell it. If you present the wrong attitude or market the product incorrectly to their needs, you’re basically shooting yourself in the foot. I have a friend that knows products inside and out, but he doesn’t understand marketing. Marketing isn’t about you, but it’s about the customer. What’s in it for the customer? That’s the question you should always be asking. A customer isn’t going to buy unless you flip a switch inside them that says “wow, this could really be good for me”.

Rule 1: Have the Right Attitude and Market to a Person’s Needs!

The next thing that you need to do is say things that your prospect wants to hear. Most markets will just start rambling off the benefits of joining the company and the prospect is thinking of other things. It’s like a telemarketer trying to sell you life insurance while they ramble on about how great it is, even though you don’t care.

Listing the benefits is great, but it has to be the benefits for the prospect. What are they going to get out of it? We are very comfort oriented animals. We’re not going to change unless it is going to give us something better. Figuring this out can often be the hardest task for a lot of marketers, but all you have to do is be human. Ask them about their life and family. How long has he been married? What does he do for a living? What are his hobbies outside of work? You don’t have to start selling right away. You can get to know them and learn to help them with what you’re selling.

Often you’ll find that they wish they had more time for themselves or they’re not happy with their current income. You can always market to them in the future. Make friends with people and they’ll be your most loyal followers.

Rule 2: Take an Interest in your Prospect, Rather Than Selling to Them

The last rule is operating your business as a professional. You have to remember that people aren’t necessarily interested the first time you talk to them. You’ll find that a lot of people will come out of the blue and call you a month later. This is why it is so important to be a friend first and a marketer second. When you treat a prospect with respect and dignity, instead of a paycheck, you’ll get much further ahead in this business. Building a business on referrals is done on business habits that enhance the relationship with your prospects. You need to be on time, be a man (or woman) of your word, finish what you started and be courteous.

By following these simple principles, you’ll create the comfort and trust that a real prospect needs from you. They’ll make sure that when they are interested, you’ll be the first to be called.

Rule 3: Be professional, which means courteous, accountable and respectful to your prospects

All you have to do now is take the rules I have given you and apply them with potential prospects.