In order to generate more qualified leads for your network marketing business you need to put yourself into the shoes of your prospects. Identify their needs and market your product or service accordingly – at the early stage your prospect is much more concerned what the benefits for him or her are rather than in how great your product is.

Below are the most common questions, needs, and concerns that your prospects might have and the way you should address them:

Who is the person that is trying to sell me his product?
Make sure that you introduce yourself to your prospects, they should get to know you, trust you, and see you as a leader and an authority figure that can help them solve THEIR problems. You must identify your prospect’s needs and address them – they want to earn more money and it is your task to show them how they can do this promoting your product or service. They must feel like they know you well and can trust you – once you establish a great relationship, you will get people calling you months after you have met with them.

Is this a legit business?
The line between a solid MLM business and a pyramid scheme can be a very thin line and you must convince your prospect that you are running 100% legitimate business and your offers are rock solid. If they have even the slightest doubt, you will not recruit them no matter how hard you try.

If I get involved in this business can I really succeed and earn good money?
You must explain and convince the people that they can achieve the financial freedom that they are after if they follow your network marketing plan. What makes an individual choose one multi level marketing business over another is nothing, but their beliefs that they would earn more money. The product or the service that you offer are only coming second – if you can convince a prospect that he will earn much more with your marketing system than with another MLM, then you have won the battle.

Can I really do this?
Remember that people resist change – the idea of starting a new venture can be quite scary for many people and is taking them out of their comfort zone, you must address their fears and show them just how easily they can learn your business product or service and become great marketers themselves.

Do I really want to do this?
Again, it is your job to talk to your prospects and convince then that this is not only something that they CAN do, but something that they WANT to do – this is crucial if you want to close the deal.

Remember that generating good MLM leads has nothing to with your product or your service, of course you must be confident that what you are selling is of great quality, but rather how good you are at drawing people. You must assert yourself as an expert, friend, and you must inspire your prospects. Most of the network marketers are failing not because they are selling poor products, but rather because they have no idea how to market these products. You must put the people that you talk to at ease, you must learn how to attract people that are looking for a home made business opportunities, and even after you have sealed the deal you must be always available for some advice, coaching, and recommendations.

There are some common misconceptions regarding compensation plans both for the distributor and the company that need to be explained further.

I will only be a serious builder once I find the best company plan .
There are people who do not work hard enough in their business, that they blame the plan for their failure. They blame the plan, the management, or even call them a scam. If you decide to leave a company for a better plan, make sure you leave strictly based on business reasons and not to justify your failure!

The compensation plan is not important; all I need to do is recruit people.
A good plan will make or break a company. When network marketers understand the company’s plan clearly and find that it works fairly for every distributor who works hard and income is generated accordingly, the down lines would not fall out and leave easily. In fact, when a leader of a whole group of down lines works, trains and motivates well, he would sustain the distributors’ enthusiasm right from the start till he achieves success too. As a rule, the team survives only if the down line builder has exemplary qualities for them to emulate and together they would all be able to make money.

Other considerations like payout, maintenance and even the joining fee play a part in the company’s survival. If a company has quite a high maintenance and their distributors are not making money, they will drop out even faster.

I must explain the entire plan to the prospect so that he understands.
A new person would probably understand only half of your plan initially. He would get very confused, so it is up to you not to try to make him understand everything about the business immediately .When he feels pushed ,he might not sign up even.
Keep the plan simple and explain in terms of benefits instead of features.
If you are starting your own network marketing company, outlining the benefits and writing in terms of potential earnings is more advisable because most people want don’t want to think too much.

If I want to start my own network marketing company, all I need is a good plan only.
Ultimately, the success of a network marketing company depends on many factors. The most important factor is who is managing the company. Even a company that is making the most money will still fall apart if it is not backed by a solid management team. Yes, a good leader and a few more persevering down line leaders who can help support newbies and train, support and motivate them too.

Other factors also include having a viable product. A good product ensures repeat sales and cash flow for both the company and the distributors. The plan should be designed to complement and synergize with all the other elements. At any time, each element should not be designed at the expense of the other.

If the company has a high payout to the multi level marketers, everyone will join the company.
If everyone in the company is enjoying extremely high commissions, you must observe the product more carefully. An expensive product does not necessarily mean that it is a product of quality or reliability If a product’s mark-up is too high, it may be good for the distributors in the short term and distributors sometimes find the products too unreasonably expensive even for own consumption or use. Then when they themselves are not consumers or users, how can they convince their customers to do so? Customers can sense the sincerity of network marketers in their sales promotion and this does not auger well for the sales in the long term. In this way high retail mark-up will hurt the consumers and devalue the product.

A product must rely on good repeat sales and reasonable mark-up at the retail level or else the company will not survive long. In their eagerness to make money fast, most companies simply grab any product and give it an exorbitant mark-up so that many builders would grab the opportunity to make fast bucks without any thought of its long term survivability.

People who join the network marketing business have different thoughts and aspirations when it comes to how to make money from their business. Let us take a look at the different ideas and determine which of them suits you best….

(a) Looking for fast money
(b) Building a long term business with money coming in long after you have ‘retired’
(c) Investing in the product itself

For people looking for fast money, there are pros and cons to this kind of thinking.

Some people are WELL TRAINED salesmen. They have built the relationship with their clients, customers and all sorts of people. People trust what they say and will trust whatever they are selling. They may sell the product itself (sometimes, in large quantities), or they may sell the opportunity (the money making part of it) or both. Are YOU this kind of person?

Fast money is not impossible, but it COULD be for the short term only. Consider the facts that 80-90% of people in the world are NOT built for sales. If a salesman sponsors a non-salesman, would the non-salesman be able to do the same thing as his upline? Does that mean that I would spend most of my time looking for the 10-20% of sales types?

The next type of money is the long term type.

When I define long term, it does not have to mean that you might not see money right away. It differs from company to company. But as a general rule of thumb, it involves BUILDING A NETWORK OR AN ORGANISATION.

The key to building a large organization as quoted by Zig Ziglar, “You will get whatever you want in life if you will just help enough other people get what they want.” In other words, if you will help enough downlines get enough downlines, you are on the road to network marketing financial freedom. The key is to help others.

There is one more category of people who ‘invests’ in network marketing companies, not to make money through retaining or networking, but rather investing in the product, position, or depending on the company, appreciation of their ‘assets’. A few examples would be investing in a product, so that in the future, its value will appreciate, so you can sell it to other people at a very high margin (sort of like old comic books.) Others might purchase the account or distributorship from you (depending on the compensation plan of the company) while some Internet companies actually pay you to ‘invest’ in their company, sort of like buying a share of the company.

A new kid on the block in the Multi-Level Marketing affiliate program often makes some mistakes at the beginning. Many of them are too naive, enthusiastic and ill-prepared that they fail to make an in-depth survey of the background of the company leadership. They do not check out whether the company has enough experience in this field too. The newbie also lacks the knowledge of basic marketing principles too. As such he would meet a lot of problems or failures in the beginning of his venture into the MLM business.

A newbie has to be very careful to make the right choice of a dependable and trustworthy company that can show proof of success in such affiliate marketing. He could be misled into believing in the fantastic offers which more often than not are actually of short term high rewards by some fly by night companies that do not consider the long term benefits for the companies. Often a newbie realizes too late that he had been misled and finds that he has lost lot of money and time in the company.

Before venturing into such a business, he should gather information about the rules and principles of MLM marketing strategies.. He should get in touch with experienced people who are skilled in MLM marketing and join hands with them in the affiliate programs. Simply recruiting anyone interested in your program won’t do as he needs recruits of caliber, skilled and experienced who would be able to help generate sales volume. A newbie should refrain from being desperate in his recruiting efforts. He should carefully pick and choose ones who have enough experience to help him succeed in the MLM marketing program together.

Strategy plays an important role in recruiting down lines. He should target those who are able to help him generate links and sales. Understanding the marketing plan is of utmost importance as he would be able to build his down line strategically in order to maximize income and sales. He should make calculative moves in placing his recruits under his down lines in order to generate revenue from the groups. Thus he should actually know the number of down lines and recruits and build the hierarchy under leaders so that he can earn the ideal income from them.

Probably another mistake a newbie makes is signing up his own family members and friends in his MLM program. He should venture out of family and kin and look for new faces and people who possess some entrepreneurial aptitudes to join him in his MLM business .Of course people who are experienced and possess skills and knowledge of the MLM programs.

When a person is new in the MLM business, he may be overly enthusiastic and try to push or force sell products that he hardly know anything about. Thus it is always advisable to invest some money in some products, use them to be convinced about their worth. In this way the customers can see through your sincerity and belief in the benefits of the goods. Most of the time, customers buy out of obligation and the next time they will try to avoid seeing his face again. Once the customers are convinced of the quality of the products or services, they would naturally follow-up and the newbie does not need to try selling to them at all cost.

Perseverance and motivation are key factors in making a success out of an MLM business. A person has to be patient in building the down lines who believe in him and the products or services. A newbie cannot afford to be idle and expect to generate income from down lines who work hard. He has to work together with the new down lines giving them motivation and transferring skills and knowledge about the strategies of the business to them. He has to give customers confidence in his services or products as they would also recommend new customers to him. And of course once a customer has confidence in a product or service from his company, he would like to expand his usage of other products too. In this way then only can he generate more revenue in his business. Leadership by example is the way in MLM programs- a successful leader or up line in the business works and trains his down lines hard in order to build his team successfully.

If you are planning to go into a primary income producing program, the best way is to use a downline builder to help you build a downline in a short span of time.

However you are advised to do your research for a dependable one who or which will not cheat you with empty promises. Your aim is to cut down on initial marketing costs. When you start getting people to join your downline, you hope that eventually they would also join you in your income producing program too.

Some downline builders require you to pay fees while there are some that come free of charge. GMR downline builder is a good one that you can trust. It offers a free or a paid downline builder program. You can source for other downlines from forums too.

The Internet is an ideal marketing medium. That’s where you can see the increasing numbers of downline builders getting downlines for programs such as Multi level marketing ones. The good news is this is of great help to newbies into such income generating programs.

How does a downline builder work?

When you sign up for a program, you post your link. Another person would sign up under you, posting his link too. This would be repeated down the line on all levels. This works well in get paid forums. Sometimes things don’t work out as you expect when you are offered many referrals when you join more programs. Do be careful of such offers.

Downline builders is a global program and gives you the opportunity to build a strong downline in both free and paid programs from people all over the world.

This is a tool for you to expand your business opportunity with the hundreds of referrals in your downline. Make use of this tool whether you are a newbie or an experienced marketer.

What are the advantages of using a downline builder?

Let’s say you are an active member of these programs and you have a wide referral base. You can earn $ 100 – $ 400 or more a month. Of course, you have to put in a lot of work in building your group by using this tool.

What if you can’t afford a paid downline builder program?

There are FREE downline builders program that does not require you to pay any money for a downline. You are only required to sign up. Normally they would give you a website where you can place all your programs that you want downlines for. There are downline builders that even permit you to put your programs on their site. This free programs are great for new business enthusiasts just starting out and have not made money yet. You would not generate income yet with this free downline builders. Mind you, at some point, don’t be surprised when you would be asked to join some income producing program where you have to foot out some money for some type of product.

What are the advantages of a paid downline builder?

Of course, you are required to pay for a downline referred to you. The price ranges from $7.00 to $400.00 or more. You might be intimidated by the high price you have to pay but the advantage is that you have the option of being given a lot of referrals to your down line. Another benefit is that you can also buy downlines too. Prices range from $41.00 to $2,700.

What are forum downline builders?

These are really effective paid downline builders. And also the easiest way to get downlines too. Examples include get paid forum, downline 4 all, online cash forum which allows you to post your referral link and someone will sign up under you and he posts his link and the process is repeated. You can also offer some money to get people to sign up under you.

When you are in a business, you need people power in your expansion efforts. What better medium to source for downlines than the Internet—the downline builders. With a click of a button, you can get downlines from all over the globe through the services of the downline builders whether it is free, paid or through forums. You need not have to hold meetings to convince people to join you the old conventional ways of yore. No need to cold call or face rejections face to face either. And most of all, there is no need to waste precious time and money to do follow ups and even make enemies out of people who reject you.

Downline builders are good for network marketing and multi- level marketing programs. Do your research well and make wise decisions in joining a dependable and trustworthy downline builder.

When it comes to running a successful multi-level marketing business, you have to squeeze every hour that you can for maximum profit. All of us are busy and we have things that need to be done. We have jobs to go to and families to pay attention too. When you finally get a break at the end of the day, you want to be able to enjoy it. However, if you want to be successful with marketing, than you need to work at the end of the day.

I’m often asked what my secret is when it comes to sponsoring so many new people. Well, I don’t really think it’s a secret, but it is definitely attitude, marketing to them and being professional. The right attitude attracts the right people to you. When I talk to prospects, I tell them what they need to hear. I don’t lie, but I present it in a way to get them on board. Lastly, I just run my business professionally, so I get referred to even more people.

There are too many marketers that come off like they need you really bad. Desperation reeks and you should never let them see you sweat. It doesn’t matter how good your product is, they’re never going to see how great it is unless you can sell it. If you present the wrong attitude or market the product incorrectly to their needs, you’re basically shooting yourself in the foot. I have a friend that knows products inside and out, but he doesn’t understand marketing. Marketing isn’t about you, but it’s about the customer. What’s in it for the customer? That’s the question you should always be asking. A customer isn’t going to buy unless you flip a switch inside them that says “wow, this could really be good for me”.

Rule 1: Have the Right Attitude and Market to a Person’s Needs!

The next thing that you need to do is say things that your prospect wants to hear. Most markets will just start rambling off the benefits of joining the company and the prospect is thinking of other things. It’s like a telemarketer trying to sell you life insurance while they ramble on about how great it is, even though you don’t care.

Listing the benefits is great, but it has to be the benefits for the prospect. What are they going to get out of it? We are very comfort oriented animals. We’re not going to change unless it is going to give us something better. Figuring this out can often be the hardest task for a lot of marketers, but all you have to do is be human. Ask them about their life and family. How long has he been married? What does he do for a living? What are his hobbies outside of work? You don’t have to start selling right away. You can get to know them and learn to help them with what you’re selling.

Often you’ll find that they wish they had more time for themselves or they’re not happy with their current income. You can always market to them in the future. Make friends with people and they’ll be your most loyal followers.

Rule 2: Take an Interest in your Prospect, Rather Than Selling to Them

The last rule is operating your business as a professional. You have to remember that people aren’t necessarily interested the first time you talk to them. You’ll find that a lot of people will come out of the blue and call you a month later. This is why it is so important to be a friend first and a marketer second. When you treat a prospect with respect and dignity, instead of a paycheck, you’ll get much further ahead in this business. Building a business on referrals is done on business habits that enhance the relationship with your prospects. You need to be on time, be a man (or woman) of your word, finish what you started and be courteous.

By following these simple principles, you’ll create the comfort and trust that a real prospect needs from you. They’ll make sure that when they are interested, you’ll be the first to be called.

Rule 3: Be professional, which means courteous, accountable and respectful to your prospects

All you have to do now is take the rules I have given you and apply them with potential prospects.